Going right to the supply base, and getting the visibility. Finding out where things are being made. It'll be a lot easier [than it was at Topshop]. It's a much, much smaller business. So we're going straight to the suppliers, and those suppliers don't subcontract. Still, there are some enormous changes that we have to make. But everyone feels it's the right thing to do. There's no question.
No one's saying: "Well, you can't do that. It won't be overnight. But we will achieve it. She's unwilling to talk about how everything else is panning out with the new job.
The first evidence of Shepherdson's work will hit Whistles stores in autumn of this year, but she says it'll be a work in progress, and it'll be yet another year before the label is completely hers. It's too early to talk collections and concepts. She says, however, that part of her brain is engaged in a constant monologue:. I'm thinking, all the time, whenever I see something, anything: is that us?
Finding a handwriting, a style that is unique, that is us You don't want to alienate, but you have to accept that some people's style is different from your own. So you're thinking about creating a style that most people can relate to. So no one will look at something and think: that's awful.
And that's what I'm thinking when I look at everything, not just clothes, the shop fit too. We're halfway there. Me, Karyn, Jo and Nick. Jane Shepherdson's life outside work is not consumed by fashion.
She hardly sets foot in the high street now, she says. I can't! But they always know that I always know what they're wearing. I'll look them up and down and say: oh, that's a nice dress, from blah blah And they'll look at me, at something I'm wearing, and say: oh, that's nice! And I'll say: I know! Isn't it gorgeous? And they always think that's really funny! But I'm just thinking, it's a really beautiful piece! Not remotely! Not at all! It's very pedestrian!
I mean, we go for drinks quite often. And we travel a lot. I'm quite an authority on the boutique hotels of the world, ha ha!
But I haven't got a private jet. Wouldn't want one. You know. One of those things. People think of me as too much of a career woman, didn't have time for children, but it's not that Though I can't actually remember the last time I bought knickers.
It's very difficult to get knickers that fit and don't ride up your bum. Don't put that in. Shepherdson says she isn't scared of failing with Whistles. She knows success isn't guaranteed; and she knows a lot of people are watching her, but she doesn't think they're hoping she'll mess up.
She's right. Shepherdson is admired by the fashion industry and the consumer world at large; she often gets recognised 'in shops, and once by a Big Issue seller! Plus, we're a self-serving bunch; if Shepherdson can do for the mid-market what she did for the high street, then, great.
It's the same thing again! I want lots of customers. I want lots of people to come in and say: oh, I love it! I love it! And Topshop, once a stalwart of the British high street, is falling behind the rash of other UK retailers offering up fast er fashion, on the cheap, online.
While Manchester-based Boohoo, PrettyLittleThing and Missguided, as well as Asos, have adventurous online offerings, Topshop is beginning to feel staid. Styling seems to be second nature to these younger brands — shoots of models wearing metallic bralets and sequinned miniskirts mirror what young consumers see on the Instagrams of influencers and reality TV stars.
I can't believe I'm writing this letter. But, um, we need to talk. But although I still love you, it feels like the spark has gone. Also, please don't be upset, but there's someone else. Actually, it's a bit more complicated than that. For a long time, me and you — well, we've had something special. There were other labels on the high street I went to for other reasons — I could never resist Whistles and Reiss for sophisticated treats, or Cos and Gap for trousers and swish T-shirts — but when it came to the real pump-up-your-heartrate kind of shopping, the have-to-have-it-now fashion treasures that lift your mood faster than a tequila shot, I never had eyes for anyone else.
Then one day, I found myself in River Island. And then it was Asos. And then New Look. Many businesses which deal with complex supply chains also want additional help with the new red tape and import charges imposed after Boris Johnson's Brexit deal saddled them with extra costs.
The fund will also pay for the creation of a high street taskforce to provide expertise and hands-on support to local areas. The Covid crisis had a dramatic impact on spending in Older chains with large store estates which had not invested enough in home delivery and online channels have suffered the most from the swift sea change in shopping habits. Green made his fortune by breaking up Sears, the group which once owned the Freemans catalogue and Miss Selfridge, before buying BHS in Her exit came just as Topshop teamed up with Kate Moss.
The group warned it could collapse if landlords did not back a rescue plan involving closing 50 stores and rent cuts. However, in November , with the added impact of the coronavirus economic crisis on the ailing business, Arcadia finally collapsed into administration. It is a sad end.
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