We do, however, have a reasonable proxy: the number of comments that each post receives. Articles on the site receive prodigious numbers of comments, and it is safe to assume that they are fairly strongly correlated with page views. Early on Friday morning, I counted the number of comments in two types of Huffington Post articles — those, respectively, in its news paid and blog unpaid feeds. The count covered articles that were published over a three-day period from Tuesday, Feb.
Over the course of these three days, The Huffington Post published unpaid blog posts. Collectively, they received 6, comments, or an average of 43 per article. By contrast, it published articles in its politics news feed. Not all of these reflected original reporting, like that of Sam Stein or Howard Fineman, but they were all articles that The Huffington Post was paying for in one way or another: whether to reporters, or to editors who curate and repackage content sometimes brushing up against fair use guidelines generated at other Web sites, or to news wires like The Associated Press.
The articles in its politics news feed received , comments: more than per article, and roughly 20 times as many as its blog posts. Some of the numbers are truly astounding — an article by Mr. Overall, there were about , comments between both types of posts, which received what we estimate, based on Quantcast data, were about 7 million page views. That means that there were about 50 page views per comment. That is a very low number, by the way; the ratio at FiveThirtyEight is at least an order of magnitude higher, but The Huffington Post cultivates comments in a way that few other sites do.
At this ratio, the average blog post, which received 43 comments, got about 2, page views. This distribution, however, was highly inequitable. The top-performing blog post — one by the former Secretary of Labor, Robert Reich — had received comments tantamount to about 27, page views as of Friday morning. By contrast, more than 40 percent of the blog entries received 5 comments or fewer. This distribution reflects a classic power law relationship, with 20 percent of the blog posts accounting for about 80 percent of the comments and, we are assuming, the traffic.
The median blog post, on the other hand, received just 11 comments, which equates to only about page views. Next question: how much are those page views worth? This revenue was generated on roughly 4. Even Mr. For the most part, however, they do not move the needle very much. But even if The Huffington Post makes relatively little money from these blog posts, could not they pay their bloggers something?
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